ADVENT ON THE PÜRGG

When Christmas scents fill the air, lights twinkle everywhere and festive decorations adorn the houses – then it’s time again for “Advent on the Pürgg”.

The first snow has covered the landscape around the IMLAUER Hotel Schloss Pichlarn in glistening white, transforming nearby Pürgg into a winter wonderland. The magical village on the mountain is a very special highlight for young and old in the run-up to Christmas.

A village straight out of a winter fairy tale

Pürgg, often affectionately referred to as the “Crib of Styria”, is transformed into a romantic winter setting during Advent. Between old farmhouses, artfully decorated stalls and the warm glow of lights, a traditional Advent market awaits you, which is known far beyond the region for its authentic atmosphere.

Regional artisans present their lovingly crafted works, the aroma of freshly baked cookies promises culinary delights and at every corner you will find details that warm the heart – such as hand-carved figures or atmospheric sounds.

Visitors can stroll through the small alleyways, discover traditional products and indulge in culinary delights – from hearty delicacies to sweet treats that are perfect for the winter season.

Additional program items such as a guided tour of St. John’s Chapel or a visit to the landscape nativity scene are not to be missed.

To the program

IMLAUER Hotel Schloss Pichlarn | 5-Sterne Hotel Österreich Advent market Pürgg_5 web

Advent market in Pürgg

Exterior view of Winter Schloss Pichlarn

All information for your visit

The Advent market in Pürgg is very well known and well attended. We therefore recommend a visit during the day. In 2025, the Advent market in Pürgg will take place on the first two Advent weekends:

Saturday, December 29, 1 p.m. – 6 p.m.
Sunday, December 30, 11 a.m. – 6 p.m.
Saturday, December 6, 1 p.m. – 6 p.m.
Sunday, December 7, 11 a.m. – 6 p.m.

Pürgg can be reached quickly and easily from the IMLAUER Hotel Schloss Pichlarn. The journey by car takes approx. 10 – 15 minutes. Follow the B320 towards Stainach and then continue to Pürgg via the well-signposted access road.

It is not possible to park directly in Pürgg, but employees of the volunteer fire department will allocate parking spaces for you on site. If you don’t want to walk the last part of the way to Pürgg, you can take the shuttle bus. A small fee is charged for parking and the shuttle bus.